Deserve Better Billboard Campaign
Dogs Deserve Better billboard campaign brings
to light the connection between human and dog with three
conceptually unique billboards. The first design illustrates the
generational aspect of chaining, illuminating the fact that chaining
your dog has been passed down from grandfather to father to son/daughter.
Isn't it Time to Break the Chain?
the second, Rocky Shepheard illustrates a man hugging his dog,
and it simply states that Dogs Deserve Better than life on
a chain or in a pen with a call to action to bring them into
the home and family. This billboard is very colorful, uses a primary
color palette, and will draw the eye of any passersby. It is cheerful
and focuses on the family life and emotional needs of both dog
third is for those who embrace the WWJD phenomenon, and asks "Would
Jesus Chain His Dogs?"
Deserve Better will provide this art to any area where citizens
are able to raise money and negotiate either an inexpensive
billboard space or a free space. We will also provide $100
toward the billboard art output. If you are able to raise
the funds or negotiate a deal for a board, please e-mail us
at firstname.lastname@example.org with the company's contact info,
and we will get the art to them. If you're a local nonprofit
sponsoring the billboard, we will also gladly add your name
and contact info at the bottom of the board.